CityGreens.
A fresh identity for a New Orleans brand. Created in collaboration with Scott Ray.
Fresh thinking.
Everywhere.
Brand design for City Greens in New Orleans, created in collaboration with Scott Ray. A bright green palette, a leafy symbol, and a distinctive wordmark carry the identity across a family of everyday touchpoints.
The work shown here brings that system into business cards, takeaway packaging, storefront signage, and website mockups. Together, the pieces show how one visual idea can shape a whole brand experience.
A recognizable mark.
A consistent presence.
The identity connects a simple symbol with a distinctive wordmark. Different arrangements give it room to work on a window, a small card, or a takeaway cup.
The brand goes
where people go.
Takeaway packaging carries the same green palette, symbol, and typography into the everyday experience. Cup designs and the packaging presentation explore a clear, recognizable family of objects.
The same character,
on screen.
Website mockups extend the identity into a digital setting, pairing the visual system with food photography and a clean presentation of the brand.
Brand design by Martin Holly in collaboration with Scott Ray. Client: City Greens, New Orleans. The images shown are supplied design presentations and mockups from the project archive.
Deep South Studios
