Earlier work
Earlier work / 08

John BelEdwards.

The visual identity for John Bel Edwards’s successful 2015 campaign for governor of Louisiana.

John Bel Edwards campaign billboard design with blue background, white lettering, and gold accents
Project
John Bel Edwards / Governor campaign
My role
Brand design
Project focus
Visual identity & outdoor design
Creative collaboration
Samuel Macaluso
Metric Creative
Full credits below

A campaign’s
public face.

I developed the brand identity for John Bel Edwards’s campaign for governor of Louisiana in collaboration with Samuel Macaluso and Metric Creative. The work included the campaign logo and a billboard treatment, bringing together a distinct wordmark, Louisiana references, and a blue, white, and gold palette.

The identity paired a prominent Edwards name with the fleur-de-lis and the campaign’s “Putting Louisiana First” line. These original materials show the visual system and its application at outdoor scale.

The original identity presentation: logo variants, color treatments, and the campaign line.
01 / The campaign

Part of a Louisiana
election story.

Edwards was elected governor in November 2015 and sworn in as Louisiana’s 56th governor on January 11, 2016. This brand work belongs to that successful campaign, a memorable chapter in my earlier design practice.

Historical background: National Governors Association biography

The campaign identity and “Putting Louisiana First” line in a billboard presentation.
Project credits

Brand design by Martin Holly in collaboration with Samuel Macaluso and Metric Creative for the John Bel Edwards gubernatorial campaign. Logo artwork and the billboard presentation are from the original supplied project files.

Next project / 01

StrikerVR

Exploded view of the white Mavrik VR blaster and its internal components