GLOAirlines.
An ambitious New Orleans airline. A love of aircraft. A brand built to take flight.
For the love
of aircraft.
I developed the brand and aircraft liveries for GLO, a startup airline based in New Orleans. The work brought an identity to life across the logo, printed materials, and the airplanes themselves.
I chose this project because I love aircraft. Getting to help shape an airline’s visual identity was an exciting opportunity, and an enormous amount of fun. The scale of the canvas made it especially memorable.
A regional idea.
A bigger horizon.
GLO launched service in November 2015 with an ambitious regional vision: offer direct flights from New Orleans to cities such as Shreveport, Little Rock, and Memphis. Its original company story described a response to gaps in Gulf and Mid-South air service, using a fleet of three 30-seat Saab 340B aircraft.
Historical background: GLO’s archived company story (2015)
A wing. A wordmark.
A world of green.
The wing symbol and wordmark anchor a palette of vivid green, gray, and white. The identity carries through business cards and the aircraft livery, with the wing appearing as a mark in its own right.
From the smallest detail
to the whole airplane.
The archive follows the identity across very different scales: a wing on a card, an accent on a uniform, and green wrapped around an engine. Uniform concepts and livery presentations show how the same visual language could connect the airline’s touchpoints.
Brand identity and aircraft livery design by Martin Holly for GLO. Aircraft photographs and the original brand presentation are drawn from the supplied project archive. The apron photograph is credited to Michael D. Davis; embedded photographer credits are retained. Uniform imagery is shown as design presentation material.
John Bel Edwards
